We can split up work into Urgent and Non-Urgent, and Important vs Not Important. The basic interpretation of the Eisenhower Matrix is that we should DELETE any work that’s not urgent and not important. We should DO stuff that’s urgent and important. We should SCHEDULE stuff that’s important but not urgent. And we should DELEGATE stuff that’s urgent and not important.
The issue here is the work that fits into the blue “Important but Not Urgent” category. I’ve got a few different projects in that category, but I’ve been making very little progress on those, because there’s always stuff in the “Important and Urgent” category that takes my attention first.
Recently I’ve started this thing called Power Hour, which involves spending an hour in the morning, before checking any emails or notifications, straight after breakfast and coffee, to exclusively work on the “Important but not Urgent” stuff.
So in that hour, even if I’ve got a sponsored video deadline for the following day, I’m not allowed to do anything that’s urgent. Only the stuff that’s important, but that doesn’t have a looming deadline.
This has been game-changing. Since starting this 2 weeks ago I’ve made so much progress on an exciting new project - I’ll tell you more about that next week. And because the stuff that’s urgent always gets done anyway, I haven’t let any truly urgent things fall through the cracks.
I’m super excited about doing this daily Power Hour for the next few weeks and seeing how it works out - I’ll report back and let you know.
Have a great week!